lindt chocolate
Throughout its history, Menier
Chocolate Company remained a
leader in technology and fair
treatment of its employees. Moving
into the 20th century was no
different as another new building
was raised at the Noisiel plant in
France. This building was one of
the first using reinforced
concrete; its appearance earned
the local name of the Cathedral.
The decline of this great empire
began with World War I, Europe
being in turmoil, all business
suffered extensively. In the
neutral countries, Switzerland and
the United States among them,
companies continued to prosper
untouched by the war and benefited
from the number of refugees
immigrating, both in market size
and in the manual labor needed for
the necessary expansions. The end
of the war brought problems for
Menier whose finances had been
weakened as technology and
competition had increased
substantially. In addition, a
Swiss company had introduced
filled chocolates; it was the
beginning of the end for the
chocolate giant.
lindt chocolate
chocolate pudding | chocolate fondue
